![]() ![]() The olfactory creation is signed by perfumer Francis Kurkdjian, whose creative approach resonates with that of Carol Lim and Humberto Leon, a bold mixing of materials and styles to explore new directions. The stylized eye is an invitation to experience Kenzo World, a world to be explored right from the name printed in Braille on top of the box. Designed by Patrick Li, the bottle features black rubber, pink gold and opaline, recalling the mix-and-match of colors and materials that inspire the designers and their collections. Now this iconic eye symbol marks the new boldly feminine fragrance from the house, Kenzo World. “ THE EYE IS BOTH FEMININE AND POWERFUL AT THE SAME TIME” Carol Lim & Humberto Leon Kenzo World is the first fragrance under the new Creative direction and was created in collaboration with the talented Perfumer Francis Kurkdjian.Įvocation of one of the brand’s most iconic prints, KENZO WORLD’s flacon offers a mix of black rubber, pink gold and opaline. Their motivation is to capitalize on strong brand icons but in a different and more contemporary way. ![]() They brought a new wind of youth and dynamism to Kenzo. Since 2011, Carol Lim and Humberto Leon became the Creative Directors of the fashion house. There was a lot of change at Kenzo in the past years. Probably one of the most creative fragrance ads of the past 5 years. Actress and dancer Margaret Qualley performs an unforgettable choreography imagined by Ryan Heffington on an exclusive track by Sam Spiegel & Ape Drums featuring Assassin. ![]() It is modern, elegant and with a high dose of daring. Spike Jonze became a video clip expert by directing music clips for the Beasties Boys, REM, Puff Daddy, Björk or Lady Gaga and Kayne West. For this daring project only the inventive mind behind Being John Malkovich could nail it. From a traditional scenery of a socialite environment, there is a “too-much-is-enough” blast. She is completely annihilated by her day to day do’s and don’ts. This is for sure the it-launch of this fall.ĭirected by Spike Jonze, this new film tells the story of a young woman who definitely has more than enough of her life. It is a completely counter-culture approach against the establishment. If you think you already saw everything in a fragrance advertising, wait until you watch the tv ad for the new Kenzo fragrance. ![]()
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